bobby.o
.Copywriter.
.Content Creator.
.Creative.
R
If you're looking for someone who will cut through all the waffle, will see the potential in your product, or maybe just value the importance of grammar, you've come to the right place.
If you've got questions, I've got answers.
01 PROFESSIONAL
MY AREAS OF EXPERTISE
COPYWRITING
IDEAS
CONTENT WRITING
SOCIAL MEDIA
STRATEGY
MENTORING
PHOTOSHOP & EDITING
MAKING TEA
100%
100%
100%
90%
85%
90%
65%
100%
02 PORTFOLIO
A FEW PROJECTS I'M PROUD TO HAVE WORKED ON
NEVER BIN YOUR BATTERIES
CONJURING 2 VIRAL PRANK
A FAIR RIDE FOR ALL
03 Experience
2023-2024
SENIOR COPYWRITER
South Pole
Idea generation, crafting engaging narratives and developing storytelling frameworks to raise awareness about environmental issues and promote sustainable practices, driving increased engagement and brand recognition for clients including Starbucks, New Zealand Airport and The Toro Company.
2022-2023
HEAD OF CONTENT
Digital Skills Organisation
Wrote, directed, shot and edited content to create compelling narratives across digital channels and broader media, including research reports, articles and videos to engage diverse stakeholders.
2017-2022
CONTENT SPECIALIST
Copy & Content Specialist
Ideation and strategy development for a broad spectrum of clients & agencies. Copywriting, campaign ideation, campaign implementation, social insights & analysis, ad optimisation & management and training of junior staff members.
2014-2017
ROADSHOW ENTERTAINMENT
Content & Copy Specialist
Overseeing the creation, management, implementation and development of the company’s social media creative strategy for Roadshow and Warner Brothers theatrical and home entertainment releases.
2011-2014
JWT
Social Media Specialist & Junior Copywriter
The creation/implementation of social media ideas/strategy/assets/campaigns for clients including Brand USA, Nestle, Unilever, Johnson & Johnson, RAC and VicRoads, insights and analysis and management of junior social media manager.
2007-2010
FEREF
Copywriter / Social Media Marketer / PR Exec
Integration and education of social media, copywriting for Paramount Pictures, using the CMS and social insights to guide the social strategy for all home entertainment and theatrical products.
CONTACT ME
CVs and websites are fine, but if you really want to know what I can do for your brand, let's have a chin-wag.
Tel: +61 (0) 488 499 065
